To provide our clients with the best reporting available whilst also positioning ourselves for future business growth, Mystery Customer has recently implemented world leading mystery shopping software.

Information at a glance
We’ll now be able to provide all our clients with greatly enhanced reporting. The new reports combine the use of tables, charts and intuitive colour coding, making the results visually clear. You’ll no longer have to spend time reading and interpreting data – the reports will do it for you.

Information straight to your inbox
From now on we’ll be emailing clients with our new reports in PDF format as soon as they’re entered and checked by us – so you won’t need to go looking for the information. These full colour summaries give you a score for service excellence, together with trend information and a ranking within your industry. They also highlight attention areas, so that you can see exactly where you need to improve.

Comprehensive data personalised for your own use
From the email, you can link directly to your personal password-protected area of our website to obtain a wealth of comparative data which you can download for your own use.

Here you can access your personalised Client Dashboard to get a comprehensive view of the big picture. This “information at a glance” reporting tool makes smart use of colour so it’s easy to identify where you’re performing well and areas that need attention. And you can export the details to PowerPoint or Excel to use in meetings, presentations and reports.

In the Reports Portal there are more than 15 reports available that give you a thorough view of your performance, including trends over time, and how you rank in your own industry. And if these standard reports aren’t enough, you can generate your own reports based on the specific data that’s most important to you.

Positive feedback from clients
We’ve already provided our existing clients with sample reports, and the feedback is that the new format looks fantastic, and will be of great use at staff meetings and presentations.

More sophisticated shopper selection
In addition we can use this new software to better recruit, train, grade and select our mystery customers. We’ll be able to select shoppers that meet specific demographic criteria, including specific age groups, wealth profiles, vehicle ownership, and so on. And we’ll be able to test and certify shoppers for specific projects. So if, for example, you need shoppers with good knowledge of wines, we can ensure that’s the shopper profile we provide.