Licensed Clubs Benchmarking

Licensed Clubs Benchmarking


Mystery Customer began life in 2001 in the Licenced Club industry in NSW. We are now national and we mystery shop more than one hundred licenced clubs.

  • Licenced Clubs are membership-based, not-for-profit organisations that exist to provide services to members and the local community. The clubs use the surplus they generator to deliver important and highly valued services in their surrounding communities and to visitors to their region.
  • However, Clubs can no longer provide ‘just a service’ to their members and expect community support. They need to create positive experiences and delight their customers.
  • Clubs need to benchmark their performance against other clubs on key customer centric metrics in order to understand areas that can be improved and/or training opportunities that exist.
  • To that extent, Mystery Customer Clubs Benchmark Report, collects, validates and analyses key metrics across participating clubs, and provides the opportunity for individual clubs to benchmark themselves against several key customer service related parameters.
  • Would you like to know how your club stacks up against your local competitors and against national benchmarks? Contact us today and start listening to the voice of your customers.
Contact Us

Compare Your Organisation

Tracks Trends Over Time

We Service Over 100 Licenced Clubs

Data From Over 130 Government Service Centres

Projects Completed

Each one a unique voice of the customer

Years in Operation

Established 2001

Number of Clients

Chances are we’ve got your industry covered

Get in touch


Mystery Customer
Level 3, 533 Kent St
Sydney NSW 2000

Office Contact

PO Q890
Queen Victoria Building
Sydney NSW 1230


Ph: 1300 601 234