Mystery Shopping for Supermarkets & Grocery Stores

Mystery Customer is the flagship Supermarket Mystery Shopping company in Australia, specialising in Mystery Shopping for the supermarket and grocery Industry.

We have a broad range of trained, experienced mystery shoppers in Australia and New Zealand. They can be segmented via location, age, gender, and education.

We tailor surveys to client needs using state-of-the-art software. We can produce online reports by individual locations, regions, and state, and national levels. We can measure trends and improvements over time.

Grocery Store & Supermarket Mystery Shopping

Grocery Store & Supermarket Mystery Shopping

Regardless of store size, target market our Grocery Store & Supermarket Mystery Shopping solutions look at key moments within the customer journey to help you understand and evaluate a range of factors.

Your business will value the positive impact that our grocery market research services have on employee satisfaction and the customer experience.

Our mystery shoppers will visit your supermarkets as regular customers and assess various aspects of your store, such as cleanliness, product placement, signage, and staff behaviour. We will provide you with detailed reports on the strengths and weaknesses of your stores and help you identify areas for improvement.

With our extensive experience, each supermarket insights program that we deliver is made to measure to fit the requirements of your business. Using our services, it will help you to increase customer satisfaction, drive loyalty, and ultimately boost your revenue.

How we conduct the supermarket mystery shopping visits

Our mystery shopping services examine and assess any of your supermarket’s customer touchpoints:

Customer touchpoints we cover:

  • Evaluation of each department eg grocery, produce, deli, bakery, fresh foods etc
  • Evaluation of product availability, cleanliness in the aisles, organisation, safety, etc.
  • Interaction with employees, ask questions and note the availability of help and quality of service provided.
  • Evaluation and ease of use of the checkout equipment, availability, and use of the bagging area, payment process options, and ability to get employee help when needed.
  • Online grocery shopping experience

Mystery shopping for the grocery industry provides a professional and well-executed mystery shopping program giving a unique and objective perspective of the customer experience while keeping your staff on their toes.

Our mystery shopping services will help you to gain a better understanding of your customers and their needs. By addressing their concerns and improving their shopping experience, you can increase customer loyalty and drive revenue growth.

Our highly experienced and trained mystery shoppers visit your supermarket as local grocery shoppers, follow your scenario and inspection guidelines and report back in great detail from the customer’s point of view.

The benefits you get from Mystery Shopping for Supermarkets

  • Measurement of customer service quality, performance and quality standards
  • Gaining insight into employee performance, customer experience and satisfaction, and overall brand perception from a customer perspective
  • Successfully engage new customers and ensure customer loyalty
  • Identify processes or practices so you can improve your customers’ experience while increasing the bottom line.

We can help you devise a suitable mystery shopping campaign that helps identify areas for improvement.

If you would like to find out more or see our reporting platform in action why not contact us. Our experienced supermarket mystery shopping experts will be happy to support you.

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Increase Service Delivery

Improve Customer Satisfaction

Grow Sales

Boost Your Bottom Line

Projects Completed

Each one a unique voice of the customer

Years in Operation

Established 2001

Number of Clients

Chances are we’ve got your industry covered

Get in touch


Mystery Customer
Level 3, 533 Kent St
Sydney NSW 2000

Office Contact

PO Q890
Queen Victoria Building
Sydney NSW 1230


Ph: 1300 601 234